Welcome to ReputationPoint. This is an ongoing collection of comments, insights and ideas about reputation and the communications that help to create it, in organizations around the world
Here we discuss a wide range of news, events, themes, and thoughts around the role of reputation, primarily in business or other organizations. We examine how public statements, actions, and values come together to create the combination of visibility and credibility that results in reputations of companies, institutions, governments and other organizations, and those who lead them. We discuss communications by and about CEOs and other top executives, and explore the interaction between the reputation of companies and their leaders.
It’s a global world, and reputation is a universal feature of human interaction, as well as business value. So, some of our posts and links will be in languages other than English, but for consistency, we’ll try to provide a summary in English as well.
Our comments are meant to stimulate discussion, even debate. We don’t attack reputations of companies, other organizations, or individuals in this forum. There are plenty of places to go for that already. For the purposes of illustration, not endorsement, we may link to a few of those sites, as well as news stories, company pages, postings and groups.
Our posts come from some of the most experienced people in the field of communications, including public relations, crisis communications, corporate and financial communications, reputation management, public affairs, government relations, internal communications, and digital and interactive. They are members of the Fleishman-Hillard network of companies, along with clients, and friends.
Our scope is meant to be broad, but on a fairly regular basis we will come back to fundamental questions, including:
- How are companies and their CEOs managing reputation in the economic crisis, and what choices they are making as they interact with customers, shareholders and investors, employees, policy makers, and communities?
- How do the news and opinion media–both professional and amateur– shape and break reputations? How does the instant, unlimited flow of news and information around the world today affect the reputations of companies and their leaders?
- What is the value of reputation? Why does it matter to the success of organizations and individuals?
- How do reputation and brand interact?
- How do the personal reputations of a CEO and other company executives affect their companies’ reputations and vice versa?
- The opinions expressed on ReputationPoint are those of the authors, although they do reflect the intent of Fleishman-Hillard and its related companies to attract and retain work with clients who use our international communications services. While we “call it like we see it” in the area of reputation, we do not knowingly criticize or unfairly characterize the success or failure of communications by our clients, potential clients, our business partners, or those who refer business to us.
Let us know what you think in the comments section of the related item. If you have a serious objection to anything you see on ReputationPoint, or feel that you need to speak with someone personally about our content or policies, please send me a note through the form on our blog’s Contact Us page.