How do you manage reputation when the rules of engagement are changing? The tumultuous economy has brought about a business environment that puts companies under a new level of reputational scrutiny.
Many business practices once viewed as fundamental are under fire from customers, the media and even the federal government. There is evidence of it everwhere: [...]
Entries from April 2009
Future proofing
“Spitzer turning to ethics work on corporate culture”
As a native New Yorker, the headline certainly caught my attention: could our former governor be redeeming himself and turning his notoriety to a nobler cause, recommitting himself to serve the public good? Alas, it was not to be; but it turned out to be a report of a far more intriguing endeavor by the [...]
Google: from nimbus to NIMBY
One of the reasons Google has the best reputation of any company on the globe is that the majority of customers don’t get a bill in the mail for using Google’s terrific products every day. It’s hard to gripe when you aren’t paying for something. And, it’s human nature to think highly of a provider [...]
Boards of Directors – blame, responsibility and reputation
At a recent press conference in London, while responding to questions on the United States’ role in the deterioration of the capital markets, President Obama cited his former law professor’s adage: “Some are to blame, but all are responsible.” While the reference was broad, the principle also captures the perspective emerging in the political [...]
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