In this age of the social media Wild West where a company can spend significant resources responding to the endless chatter, it’s a healthy exercise to weigh what voices truly matter to your company’s reputation, and for that matter, to rank what issues directly affect your company’s reputation. This preparation of identifying “sources of excellence” will [...]
Entries Tagged as 'Why reputation matters'
Crisis Preparation: What will trigger your Consumer Reports moment?
When a nation’s reputation moves from “emerging” to “developed”
Typically, the reclassification of a country from emerging to developed market status by equity index providers (such as MSCI Barra) is a mixed blessing for the companies that are based there.
On the one hand, the recognition that the economy in which the company operates is “up there” with the United States, Western Europe, and Japan [...]
Toyota and the emerging challenges of global reputation management
NOTE: The following article, written in March 2010, was excerpted and published in the May 2010 issue of the Japanese magazine — Kohokaigi.
It will be many months before we can objectively assess the long-term impact of Toyota’s recall situation on the company’s reputation and its future success as a business. For now, perceptions of the [...]
Getting a glimpse of the rare Guaranteed Employment Program
Frank Koller’s recently-released business book entitled Spark. How Old-Fashioned Values Drive a Twenty-First-Century Corporation: Lessons from Lincoln Electric’s Unique Guaranteed Employment Program explores a topic we seldom read about in today’s headlines – a public company that has been productive while staying true to the value of retaining its workforce through good times and bad.
For [...]
Worth reading: Privacy as currency and the price of reputation
If you want to follow an emerging issue in reputation management, the growing conflict at the intersection of business interests and privacy rights is ripe for some drama. Those who manage the reputation of an organization, or who care about how reputations of individuals are formed, online and offline, should take note.
The implications of paying [...]
When Yelp.com gets yelped
Yelp.com, the popular user-written reviews and ratings site of local businesses, has been hit with a class action suit filed on February 23, 2010 claiming extortion. The suit reads: “One method Yelp uses to control content (and thereby raise or lower a business’s rating), is to promise to remove a business’s negative review or relocate [...]
It’s what you do next that counts, Tiger
Tiger Woods’ decision to hide and ask for privacy offers lessons for individuals and organizations facing the heat of unplanned attention. What are the five things he could have done better to protect his reputation?
Wall Street’s Spin Game
ReputationPoint contributor, Franz Paasche, is quoted in The New York Times article “Wall Street’s Spin Game” (November 21, 2009). Here’s a link to the article:
http://www.nytimes.com/2009/11/22/weekinreview/22bowley.html?ref=weekinreview
The environment for reputation: Optimism and the limits of reality
The past year has provided sharp lessons about the consequences of taking an overly optimistic view of financial risks. Reputation is a key element in understanding risks of several types, so it is worth considering how too much optimism affects the reputations of corporations and their leaders.
A new book, Bright Sided: How the Relentless Promotion [...]
Reputation: the right to talk about the future
Bad or good, reputation has become a board-level topic, and front page news. Still for most people, it is hard to define. It’s certainly a concept that seems to attract the most attention when it is lost. That may be one of its unique qualities. Unlike other intangible drivers of corporate value–brand, intellectual property, customer [...]
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